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MarketsLiveMint MoneyJun 24, 2026· 1 min read

Sensex Study: SIP Dates Don't Sway Long-Term Returns

A 28-year study on India's Sensex found that the specific date of monthly Systematic Investment Plan (SIP) contributions has a negligible impact on long-term returns. Average 10-year SIP returns across all dates varied by only 6 basis points, reinforcing the importance of consistent investing over timing.

A recent 28-year analysis of Systematic Investment Plan (SIP) returns on India's benchmark Sensex index has revealed that the specific date of monthly investment has negligible impact on long-term portfolio performance. The comprehensive study, spanning nearly three decades, examined average 10-year SIP returns across all calendar dates. The findings indicate a remarkably narrow band of return variability, with average 10-year SIP returns ranging between 13.36% and 13.42%. This minimal deviation, a mere 6 basis points, strongly suggests that investors need not concern themselves with optimizing their monthly SIP date in an attempt to enhance returns over extended periods. This insight holds significant implications for retail investors, particularly those new to equity markets or those engaged in rupee-cost averaging strategies. The study effectively debunks the common misconception that timing market entry, even at a monthly micro-level, is critical for long-term wealth creation through SIPs. Instead, it reinforces the principle that consistent, disciplined investing, regardless of the precise calendar date, is the primary driver of compounding returns over the long haul. The data underscores the power of rupee-cost averaging, where fixed investments made regularly smooth out purchase prices over time, mitigating the impact of short-term market volatility. The study implicitly advocates for sustained participation in equity markets rather than attempting to time market troughs or peaks on a monthly basis. For financial advisors, these findings provide robust evidence to reassure clients that the discipline of regular contributions outweighs any perceived advantage of specific SIP timing.

Analyst's Take

While the study confirms SIP timing irrelevance for long-term returns, it subtly highlights investor behavioral biases. The market may be overlooking how this clarity could reduce 'analysis paralysis' for new retail investors, potentially boosting sustained participation in equity markets, especially in a developing economy like India where financial literacy is growing. This could lead to a more stable domestic equity demand base over the next 3-5 years, mitigating capital outflow impacts.

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Source: LiveMint Money