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TradeSCMP BusinessApr 30, 2026· 1 min read

AI Fuels Record Memory Chip Supply Squeeze, Pre-Bookings Soar

Memory chip giants Samsung and SK Hynix warn of a record supply squeeze due to soaring AI demand, with customer pre-bookings extending to 2027. This signals sustained high prices and increased investment in manufacturing capacity.

South Korean memory chip giants Samsung Electronics and SK Hynix are signaling an unprecedented and protracted global supply shortage, driven by escalating demand from artificial intelligence applications. This warning follows recent announcements from both companies regarding increased investments in their China-based wafer fabrication facilities, aimed at bolstering production capacity. During its first-quarter earnings call, Samsung Electronics revealed that its order fulfillment rate has plummeted to a "record low." The severity of the supply constraints is evidenced by customers taking the unusual step of pre-booking memory capacity as far out as 2027. This proactive behavior from buyers underscores deep concerns about future availability and pricing in the memory market. The surging demand for high-bandwidth memory (HBM) and other advanced memory solutions is a direct consequence of the rapid expansion of AI infrastructure, including data centers and AI accelerators. This trend is placing immense pressure on existing manufacturing capabilities, despite ongoing capital expenditure by leading producers. The extended pre-booking horizon suggests that the market anticipates a persistent imbalance between supply and demand for several years. Economically, this situation is likely to translate into sustained higher average selling prices (ASPs) for memory chips, benefiting the revenues and profitability of major manufacturers like Samsung and SK Hynix. Conversely, it could increase input costs for technology companies reliant on these components, potentially impacting their margins or leading to higher consumer prices for AI-enabled devices and services. The strategic importance of memory chips for AI development also highlights potential geopolitical implications regarding supply chain security and technological leadership.

Analyst's Take

The unusual 2027 pre-bookings suggest institutional investors may be underestimating the duration and magnitude of the AI capex cycle, potentially mispricing related tech infrastructure equities. This sustained demand for advanced memory could also pressure margins for cloud providers in the medium term, as their input costs rise while they compete for constrained supply.

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Source: SCMP Business